ALLOW ME TO REINTRODUCE

To elevate Jullien’s digital presence with a complete rebrand—aligning his mission and values with his visual identity, content, and platforms. The project focused on reinforcing three brand pillars: Faith. Family. Finance.

MLD THE BRAND

For years, Jullien Gordon lived in the tension of being many things at once: best-selling author, spiritual teacher, real estate investor, and community activist. People knew him in fragments—some followed him for his sermons, others for his property coaching, others for his purpose-driven talks—but few understood the full thread tying it all together. His message of faith, family, and finance was powerful, but his brand wasn’t carrying the weight of his vision. The story felt scattered.

LOGO

Modern and symbolic of growth, empowerment, and leadership.

COLOR PALETTE

Deep blues and earthy greens for trust, growth, and professionalism 

TYPOGRAPHY

Clear, professional fonts for readability and authority.

We crafted Jullien’s brand with a visual direction rooted in African heritage and modern sophistication, paired with a voice that’s warm, inspirational, and guiding—so his values of authenticity, family, and purpose truly shine through.

VISUAL DIRECTION

African heritage fused with modern sophistication to communicate prosperity

BRAND VOICE

Empathetic, inspirational, warm yet authoritative—positioning Jullien as both teacher and guide.

BRAND VALUES

Authenticity, Integrity, Community, Abundance, Family, Leadership, Purpose.

PERSONAL BRAND HEADSHOTS

We collaborated with celebrity photographer Keith Major to rebrand Jullien, creating high-quality, iconic images that reflect his multidimensional identity as a spiritual leader, author, and real estate investor. Our work emphasized a modern aesthetic rooted in his African heritage, while honoring his teachings on faith, family, and finance.

PERSONAL BRAND WEBSITE

Jullien partnered with Kazi Creative Agency to do more than update visuals, he wanted a rebrand that reached back to his origin story and brought every part of his identity into alignment

MRKT THE BRAND

With the foundation set, we brought the identity to life. Over four days in Atlanta, we captured professional portraits, lifestyle imagery, behind-the-scenes footage, and advice videos. Every shot told part of the story: Jullien as father, leader, teacher, and investor. Graphics, quote cards, and social content were designed for distribution across YouTube Shorts, Instagram Reels, LinkedIn, and Facebook—ensuring his voice reached both church pews and boardrooms.

New York

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Paris

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San Francisco

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Amsterdam

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MNTZ THE BRAND

Finally, we structured the brand for impact and income. Content was built to funnel audiences into programs, courses, and community offers. Advice videos became evergreen digital products. Portraits and story videos became speaking and coaching tools. And the entire system was designed to attract three clear audience types—Curious Christians, New Investors, and Purpose-seekers—into a thriving ecosystem where prosperity is taught as both spiritual and financial.

  • Website imagery, CTAs, banners for LinkedIn/Facebook/YouTube.


  • Quote cards for inspiration and thought leadership.

graphics

  • Content calendar scheduled through September 2024 across YouTube, IG, FB.



  • Strategy: bite-sized inspiration, purpose-driven storytelling, professional insights.

social media

Digital Products:  Advice videos repurposable for evergreen funnels.

Community Growth: Purpose-driven messaging to attract “Curious Christians,” “New Investors,” and “Purposeless Pattys” into ecosystem.

Speaking & Coaching: Branded decks, bio, and media kit assets to expand opportunities.

Content Library: Evergreen photography + video library to fuel future offers, courses, and promotions.

THE PROCESS

Pre-Production

Scripting, storyboarding, location scouting, assembling creative team

Production

Intensive four-day shoot across studio and lifestyle settings.

Post-Production

Editing, graphics, revisions, asset delivery.

Results

  • Immediate social media engagement increase, with improved reach across IG, FB, YouTube.
  • Elevated brand positioning, with visuals, messaging, and styling aligned to Jullien’s mission.
  • Creation of a comprehensive content library for ongoing marketing and sales.
  • Strengthened perception of authority in both spiritual and financial spaces.

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